Launching AI from 0 -> 1 in Ansarada

Aug 2025 - Present

Summary

Summary

I lead the design of AiDA (Ansarada’s AI agent) as a Senior Product Designer.


I shaped and designed AiDA's evolution from being a basic chatbot to now an increasingly rich and nuanced assistant in the platform.


AiDA is now being used in 25% of all live subscriptions in Ansarada, up 2x from launch.


See the results in detail

I lead the design of AiDA (Ansarada’s AI agent) as a Senior Product Designer.


I shaped and designed AiDA's evolution from being a basic chatbot to now an increasingly rich and nuanced assistant in the platform. AiDA is now being used in 25% of all live subscriptions in Ansarada, up 2x from launch.


See the results in detail

Launching AI from 0 -> 1 in Ansarada

Aug 2025 - Present

The problem

The problem

  1. How can we leverage AI to help customers reduce or eliminate administrative work in a high-stakes M&A or Procurement deal?
  1. Human error is extremely costly in M&A. How can we leverage AI to reduce this possibility and risk?

My design process

My design process

Establish a shared problem

Our team and I only had a tight runway of 6 weeks to launch AiDA, however we didn't have a clear understanding of what LLM's could do back in October 2025 nor a clear idea of what our MVP was to become.

To address this gap, I researched and catalogued all of the different response types best-in-class LLM’s could generate, mapping those outputs to data sources we could connect in Ansarada.

I translated my observations into a capability map, plotting how user prompts in AiDA would translate into outputs. I leveraged this artefact to guide our team and helped establish must-haves and nice-to-haves for AiDA's launch and roadmap.

Designing in parallel with Engineering

With the scope and AiDA's capabilities defined, the next challenge was iterating designs quickly to enable Engineers to start technical estimations and development.

I led daily design reviews with engineering, product and senior leadership to gain clarity and alignment.

Together, we stress-tested interactions, validated the feasibility of designs and locked down the scope our deliverable as a collective.

By running together with Engineer and senior stakeholders and establishing clear deliverable, it created space for myself and our Product Manager to tackle onboarding and activation.

Challenging standards and raising quality

To ensure we launched on time, our team compromised on AiDA’s initial capabilities. AiDA could only provide answers based on a set of pre-written and controlled prompts at launch.

However, AiDA needed to become a dynamic and intelligent assistant grounded with context, not a basic chatbot.

To move towards this direction, I extended and embedded myself in quality assurance rituals, testing AiDA and refined her underlying system prompt. This gave me the opportunity to influence and challenge stakeholders on what quality meant and our vision.

To create momentum, I created a coverage checklist of the key reports and databases, identifying a set of must-have and nice-to-haves reports and databases to unlock. This artefact has been essential to how we systematically improved AiDA and how we informed GTM on releases.

Outcome

Since launch in October 2025, AiDA's adoption has grown steadily each month, with utilisation per subscription doubling from 12% to 25% and monthly user retention climbing to a peak of 26.6% in April 2026, a 5x increase from what it was at the start.
Over this time, I led 6 product iterations aimed at driving adoption and trust, with the most significant update being AiDA's ability to identify duplicate and similar content across a data room. By surfacing existing answers to similar questions, AiDA has significantly cut the time deal teams answering repeat queries.
To build further trust with customers, I did the end-to-end design of history and multiple document citations to improve AiDA's ability to provide reliable and valid answers.
Most recently, I owned and launched AiDA on a platform level. This is a significant and strategic evolution, as it's the first step to prompt first deal making, enabling customers the ability source answers from any data room from one place.

Outcome

Since launch in October 2025, AiDA's adoption has grown steadily each month, with utilisation per subscription doubling from 12% to 25% and monthly user retention climbing to a peak of 26.6% in April 2026, a 5x increase from what it was at the start.

Over this time, I led 6 product iterations aimed at driving adoption and trust, with the most significant update being AiDA's ability to identify duplicate and similar content across a data room. By surfacing existing answers to similar questions, AiDA has significantly cut the time deal teams answering repeat queries.
To build further trust with customers, I did the end-to-end design of history and multiple document citations to improve AiDA's ability to provide reliable and valid answers.
Most recently, I owned and launched AiDA on a platform level. This is a significant and strategic evolution, as it's the first step to prompt first deal making, enabling customers the ability source answers from any data room from one place.

Connect with me anytime on Linkedin or email (chan.heiron@gmail.com)

Connect with me anytime on Linkedin or email (chan.heiron@gmail.com)

Connect with me anytime on Linkedin or email (chan.heiron@gmail.com)

Connect with me anytime on Linkedin or email (chan.heiron@gmail.com)